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Insurance Blend Celebrates Centennial and Brand Refresh

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Consolidated Insurance Agency of America, an supplementary of Chubb that gives supplemental protection to representatives at the worksite and directly to people, is delivering its 100th commemoration with the shoot out of another commercial personality. The brand invigorate comes as the megacity of Chicago commends the association's commemoration with a protestation ofNov. 13 as Consolidated Protection Day.


The new Consolidated totem is rearranged, bolder and further brilliant, with the expansion of a hugeness image to connote strength, consonance and bottomless eventuality, the association said. The name of Joined's parent association, Chubb, is more clear.

" As we start our alternate 100 times in business, Consolidated's image personality revive addresses our history, present and unborn," said Chad Wells, elderly VP of promoting and correspondence at Joined." Our new image articulation glasses Consolidated's life span while saying commodity about our new 100 times to come. We are amped and motivated to serve our guests, guests, and specialist cohorts with imaginative answers for match an evolving request."

Consolidated Protection was established in Chicago onNov. 13, 1922, byW. Lenient Stone, a 20- time-old who put$ 100 in reserve finances in the new pursuit. Beginning the association in a little office on LaSalle Road, Stone would eventually turn out to be astronomically known for his business perceptiveness, charity, and creation of books about the force of positive logic.

Out of appreciation for the association's 100th commemoration, Chicago City president Lori Lightfoot has pronouncedNov. 13 Consolidated Protection Day in Chicago," in jubilee of 100 times of giving quality supplemental protection and great customer support."

" This celebratory decree in Comined's old neighborhood is of unique significance to us, both as an association brought into the world of Chicago and as a glad commercial occupant of the megacity," said Rich Williams, leader of Joined Protection." As we approach our achievement commemoration, we are regarding our persisting through values and center charge to help people and families during critical crossroads, while also planning ahead. We are concentrated on giving imaginative protection arrangements of significant worth and to keeping the customer at the focal point, everything being equal, do."