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SEO Your Site in 60 Minutes



I flora myself using Matt McGee’s post service How to SEO Your Site inwards Less Than threescore Minutes equally a quick reference from fourth dimension to fourth dimension for my SEO efforts - basically a checklist of sorts to ensure I had covered all my bases. It was a neat write-up that was rattling useful to many people judging from the comments in addition to social buzz it recieved. I took the freedom of adding a few additional notes of my ain , yet , if at that topographic point is anything I missed or overlooked delight add together it inwards the comments below.

Contents

SEO Checklist
A: Homepage
B: Site
C: External

SEO Checklist

A1: Homepage - www.domain.com
1. Check for redirects in addition to canonicalization issues
2. Choose http://domain.com or http://www.domain.com
3. Redirect domain.com/(index|main).(html|htm|php|cfm|asp) to domain.com
Apache redirects in addition to editing .htaccess files:
domain.com to www.domain.com
Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301 ,nc]

www.domain.com/index.html to www.domain.com
RewriteCond %{THE_REQUEST} ^[^/]*/index\.html [NC]
RewriteRule . / [R=301 ,L]

www.domain.com/index.php to www.domain.com
RewriteCond %{THE_REQUEST} ^[^/]*/index\.php [NC]
RewriteRule . / [R=301 ,L]


A2: Homepage – Navigation

1. Check for picture , drib downs , javascript , picture maps vs text navigation. Text is the best option.

A3: Homepage – Content

1. How much text is present? The to a greater extent than the better.
2. Check for keyword density inwards homepage content
http://www.ranks.nl/tools/spider.html3. Check for usage of H2 tags in addition to bold fonts (light/appropriate usage is practiced on keywords)
4. There should live on a sitemap present
5. Do a require all (ctrl + A) to break potentially hidden text
6. Check to encounter how search engines volition persuasion your site amongst SEO Browser. Make certain everything is crawlable.

B1: Site – Meta Tags
1. Check Title tags. Are they using keywords in addition to are formatted correctly?
Brand authorisation formatting:
Brand Name or Domain | Keyword , Keyword & Keyword
Non build authorisation formatting
Keyword , Keyword & Keyword | Brand Name or Domain
2. Check Descriptions for keywords in addition to composition. Make certain the description gets to the indicate in addition to speaks to the purpose/content on its respective page inwards the kickoff brace sentences.
3. Make certain the keyword tag contains some v – 10 keywords. No to a greater extent than or less is actually necessary.
4. Make certain at that topographic point are no duplicate meta tags anywhere , site wide.
B2: Site – URL Formatting
1. Check url formatting. Dynamic URLs are bad. URLs that are equally good long volition live on truncated inwards Google SERPs.
2. URLs should comprise keywords separated past times hyphens.
3. Hyphens are to a greater extent than preferable than underscores
4. Keywords inwards URLs should tally the content contained inside the page they are leading to.
B3: Analytics
1. Make certain y'all accept some assort of analytics installed. It doesn’t accept to live on Google analytics only do recall that every page inside the site should comprise the analytic tracking code.

B4: Site – Links

1. Links should comprise keywords
2. Links should comprise titles utilizing keywords
3. Anchor text , link keywords , link championship , in addition to page beingness linked to should live on relevant to 1 another.
4. Site linking construction should live on cyclical. There should live on no dangling pages.
5. Use Xenu Link Sleuth to banking venture check for broken links

B5: Site – nofollows (advanced)
1. nofollow TOS , Privacy Policy , or other pages that don’t contribute to your site’s ranking.
2. If y'all know how to link funnel correctly this should live on done. I haven’t written anything on this yet only y'all tin flaming consult Slightly Shady SEO or Andy Beard

B6: Site – Robots.txt

1. Check for robots.txt file. Does 1 exist?
2. See what’s beingness blocked in addition to what’s not.
3. Make certain it’s written correctly (consult Sebastian’s Pamphlets for best advice)

B7: Site – Duplicate Content

1. Make certain at that topographic point is no duplicate content inside your site
2. Make certain at that topographic point is no duplicate content on other domains. You tin flaming usage CopyScape to banking venture check for dupe content.
B8: Site – PDF files
1. Does this site comprise PDF files? If then these tin flaming live on optimized amongst novel titles , keywords , in addition to comments. Use Adobe Acrobat Professional to edit PDFs.
B9: Site – Images
1. Images tin flaming accept ALT tags. Make certain to utilize these appropriately amongst keywords. When implemented , your site may gain traffic from picture search engines similar Google Image Search.

C1: External – Indexation

1. Perform a site:domain.com search on Google , Yahoo in addition to MSN. Compare what’s beingness indexed in addition to what isn’t.
*Install FireFox Extension Search Status past times Craig Raw
You’ll live on able to easily perform this operative plus many other functions amongst the Search Status plugin.

C2: External – Backlinks

1. Perform a backlink count amongst the Search Status plugin.
2. You may also desire to install Joost de Valk’s backlink checker plugin for FireFox to banking venture check the anchor text of your Backlinks inside Yahoo Site Explorer or Google’s Webmaster tools.
So that’s nigh all I tin flaming mean value of for the fourth dimension being. If I forgot anything delight submit your additions to this checklist inwards the comments below.

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