PPC Terminology & Glossary for Pay Per Click Marketing
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I ask been inwards the Internet Marketing manufacture for 5+ years as well as moved upward the 'ranks' from a pay per click specialist , to a search draw concern human relationship managing director to search engine marketing manager. One affair I realized , nonetheless , is that every bit I interacted amongst clients to a greater extent than as well as to a greater extent than via conference calls , inwards individual presentations as well as e-mail , the conversations were filled amongst manufacture linguistic communication that roughly PPC beginners may non sympathise - much less a pocket-sized draw concern owner. I ran across a issue of these manufacture definitions at PPC Hero's Blog as well as sentiment it was neat data to share! If you lot ask whatever to a greater extent than to add together delight travel out a comment as well as I'll update to the list!
1. Adwords Editor - Influenza A virus subtype H5N1 software application past times Google to brand draw concern human relationship changes without posting alive until you’re ready. Adwords editor is costless as well as allows you lot to add together novel campaigns/ad groups/keywords or to brand bid changes as well as more.
2. Application Program Interface (API) - The Google Adwords programme allows developers to purpose applications that interact straight amongst the AdWords server. With these applications , advertisers tin to a greater extent than efficiently handle large AdWords accounts.
3. Assist - When a keyword helps roughly other keyword convert into a sale/lead. Assists currently exclusively tumble out inwards Yahoo!.
4. Bounce Rate - Percent of people who travel inwards your site only travel out without visiting whatever other page.
5. Clicks - Influenza A virus subtype H5N1 click is registered when someone clicks on your pay-per-click ad.
6. Click-Through charge per unit of measurement (CTR) - Influenza A virus subtype H5N1 mode of measurement the success of an online advertising campaign. Influenza A virus subtype H5N1 CTR is determined past times dividing the issue of users who clicked on an promotion past times the issue of times the promotion was delivered (impressions).
7. Content network - The content network is available on all 3 of the major search engines as well as it allows advertisers to display their ads on other websites , blogs as well as electronic mail programs that ask partnered amongst Google.
8. Conversion - When a user/customer completes a sale , a class , submits as well as electronic mail or downloads a whitepaper , etc. Influenza A virus subtype H5N1 conversion is essentially the same every bit a lead.
9. Cost-per-Click (CPC) - The total of coin an advertiser pays search engines as well as other Internet publishers for a unmarried click on its promotion that brings 1 visitor to its website.
10. Cost-per-lead (CPL) - The total of coin an advertiser pays search engines as well as other mesh publishers for a Pb generated on its advertisement.
11. Cost per one one thousand impressions (CPM) - Pricing agency advertisers pay their maximum bid total for every 1 one one thousand impressions received.
12. Google Checkout - Google Checkout is a service that makes buying as well as selling across the spider web fast , convenient , as well as secure. When you lot utilize Google Checkout an ikon volition endure displayed inside your pay-per-click promotion as well as this tin construct trust amongst users as well as increment your click-through rate.
13. Impressions - Number of people who come across your PPC ad.
14. Keyword - a give-and-take or phrase that PPC advertisers purpose to display their ads inwards the sponsored search results.
15. Lead - When a user/customer completes a sale , a class , submits as well as electronic mail or downloads a whitepaper , etc. Influenza A virus subtype H5N1 Pb is typically what every advertiser is trying to increase.
16. Longtail Keywords - Influenza A virus subtype H5N1 specific keyword phrase that consists of 2 or to a greater extent than words. Most advertisers purpose long-tail keywords to target the client at or close their buying stage.
17. Match types - Match types allow an advertiser to command when their promotion shows for a detail search enquiry that may or may non comprise a keyword listed inwards their promotion group. There are 3 dissimilar tally types , Broad , Phrase as well as Exact; these tumble out inwards Google as well as MSN. However Yahoo! has Standard as well as Advanced Match.
18. MSN Adcenter Desktop - Influenza A virus subtype H5N1 software application past times MSN to brand draw concern human relationship changes without posting alive until you’re ready.
19. My Client Center (MCC) - Influenza A virus subtype H5N1 powerful tool for treatment multiple AdWords accounts. MCC is ideal for large advertisers amongst to a greater extent than than 1 account.'
20. Negative keywords - Advertisers add together negative keywords to their draw concern human relationship then their ads practice non display when a client types inwards a search enquiry containing that keyword. Negative keywords assist you lot qualify the clicks to your site to a greater extent than effectively.
21. Pay-Per- Click (PPC) - Influenza A virus subtype H5N1 method of advertising where the advertiser pays for each click he receives on the search engines.
22. Placement targeting - Placement targeting lets AdWords advertisers select private spots inwards the Google content network where they’d similar to come across their ads displayed.
23. Quality Score - Influenza A virus subtype H5N1 ranking organisation that Google uses based off relevancy to create upward one's heed bid price.
24. Quality Index - Influenza A virus subtype H5N1 ranking organisation that Yahoo uses based off relevancy to create upward one's heed bid price.
25. Return on Advertising Spend (ROAS) - Ratio of coin gained or lost on an investment relative to the total of advertising (PPC) coin invested.
26. Return on Investment (ROI) - Ratio of coin gained or lost on an investment relative to the total of coin invested.
27. Search Engine Optimization (SEO) - The method of increasing organic (free) rankings on diverse search engines.
28. Search enquiry - Influenza A virus subtype H5N1 basic search enquiry is a keyword or a keyword phrase a user enters when searching on whatever search engine.
29. Search Engine Results Page (SERP)- The results a user sees inwards the search engines later typing inwards a search query. The results would consist of a serial of Organic ads every bit good every bit Paid or sponsored search ads.
30. Website Optimizer - Website Optimizer allows you lot to exam changes inwards the website content of your pages inwards social club to create upward one's heed what volition endure almost effective inwards getting conversions.