200+ Negative Keywords for B2B PPC Campaigns
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If you lot are a B2B pay per click advertiser this is a must read! Actually , fifty-fifty folks reaching the B2C marketplace seat tin give notice sure line some ideas from this listing equally well. As a paid search engine advertiser , I utilization negative keywords extensively inward my Pay Per Click (PPC) campaigns and/or Ad Groups to weed out unwanted clicks together with an un-targeted audience.
Negative keywords are words together with phrases that you lot do non desire searchers to associate amongst your products together with services (see Google’s AdWords spider web log for some high-level data on this topic).
When you lot add together negative keywords to your PPC campaigns your ads volition non live served if those words are utilization of the user’s search query.
Not alone does this do goodness you lot past times straight saving coin on wasted clicks , it also improves the click through charge per unit of measurement (CTR) of your keywords/ads , which helps improve your ad character scores inward Google , Yahoo , together with MSN. Improved character scores tin give notice aid you lot amongst bidding strategies past times allowing you lot to bid less than a rival together with hold a high/higher promotion positions on a search results page.
Andy Komack , through six years of pay per click advertising , has pose together quite an impressive listing of negative keywords for diverse types of B2B search marketing campaigns together with I demand hold works life this listing to live an extremely of import tool inward edifice my ain campaigns.
This listing is past times no way exhaustive , together with each fellowship has its ain unique marketplace seat positioning. So , do non utilization this listing of negative keywords indiscriminately!!! The listing of B2B negative keywords below is meant to live a resources for you lot , together with a starting holler for when you lot are deciding which words you lot do non desire associated amongst your ads.
Avoiding Job Seekers
Prevent your ads from appearing for mutual occupation together with career-related searches:
career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
Reference Keywords
Don’t waste matter coin on people looking for data that is alone loosely related to your products/services or industry:
about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is
No Research & Stats
Assuming you lot demand hold a express advertising budget , avoid people doing query , together with brand certain your are using your advertising $$ to generate sales together with qualified leads:
association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
We Don’t Provide Education
Prevent your ads from beingness shown to people looking for classes together with education:
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
No Bargains
These negative keywords volition aid if you lot are positioned equally a premium provider. If you lot do want visitors for these keyword concepts , create an additional drive or promotion grouping to focus on these discount concepts , together with specifically bid on keywords that comprise these words. And together with thence brand certain to add together this listing of negative keywords to the campaigns or promotion groups that do non target the discount audience:
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
Avoiding Price Shoppers
You may desire visitors to your site looking for pricing and/or quotes , but if non , brand certain to add together inward these words equally negative keywords to avoid prospects who may live to a greater extent than concerned amongst cost than amongst character or service:
price
prices
pricing
quote
quotes
Avoiding DIY
In many industries in that location are “do-it-yourselfers” or hobbyists who are searching for data on how to demand hold on a projection themselves. It’s a practiced thought to enshroud out this audience if you lot do non cater to it:
craft
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making
Selling Commercial Software
This is a tricky one. If you lot are a fellowship selling commercial or firm software , a) you lot are probable to desire to avoid the thousands of software developers who are looking for gratis resources , together with b) you lot desire to avoid confusion amongst consumers looking for tools together with home-use products. Use this listing equally a starting holler for , but also brainstorm together with use keyword proposition tools to uncovering potential negative keywords that are specific to your software space:
burn
burner
cd
code
community
desktop
developer
developers
disk
download (if you lot don’t demand hold one)
downloads (if you lot don’t demand hold any)
dvd
error
file
files
forum
free
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft ( 
open source
public domain
retail
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
tip
tips
video
windows
Manufacturing & Industrial
This is a rattling wide listing of words , roofing many dissimilar concepts related to manufacturing together with industrial companies. Use this listing to starting fourth dimension the procedure of generating negative keywords specific to your manufacture , production lines , together with concern model.
antique
consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage
Product Materials
Obviously non all of these materials volition apply to 1 business. I created this listing of production materials equally a reminder to enshroud out searches for production types that a fellowship does non offer. One mightiness wonder if it is OK to non enshroud for these inward the hopes that somebody volition search for 1 type of production , but live convinced to purchase a dissimilar type 1 time they run across what is available. Most B2B marketers demand hold express PPC budgets , thence commonly it is a ameliorate thought to alone present your ads to people who don’t demand hold a specific option to your products already inward mind:
aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
Legal/Law
It is belike a practiced thought to preclude your ads from beingness shown to people looking for data related to legislation together with regulations. There volition live cases where this mightiness non apply , particularly if your product/service solves a regulatory/compliance issue (and if you lot demand hold a landing page on your site that speaks to the legal number AND provides a conversion activity correct in that location on the page):
act
act of
compliance
law
laws
legal
legislation
regulation
regulations
Other Negative Keywords B2B Marketers May Consider
Here are simply a few to a greater extent than words that seem to come upwards up inward B2B search advertising campaigns…
club
clubs
consultants
consulting
gift
gifts
online
photo
photograph
photographs
picture
pictures
send
sending
Remember , the listing inward a higher identify is non comprehensive , together with does non apply to all B2B marketers.
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