Blogger Statistics - Who Are They?

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Bloggers are younger together with better-educated , but earn less than the full general U.S. of A. adult (18+) population.

They are likewise to a greater extent than probable to last unmarried , manly someone , together with actively engaged inward novel media , according to a study past times BIGresearch , MarketingCharts reports.

Of users that weblog occasionally or regularly (26 pct of those polled):

  • 53.7 pct are male.
  • Nearly one-half (44.7 percent) are married.
  • One inward 10 (10.4 percent) are students.
  • 28.4 pct concur a professional person or managerial position.

Bloggers convey a lower average income than nigh adults ($55 ,819 vs. $56 ,811) together with are improve educated (14.3 years of teaching vs. 14.2).

They likewise tend to last younger , with an average historic menses of 37.6 , compared with 44.8 for the U.S. of A. adult population:

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Media Use

Use of novel media together with technology scientific discipline is to a greater extent than prominent with bloggers:

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Yet bloggers likewise rely on traditional media , with magazines ranking every bit the highest trigger for an online search , cited past times 51.6 pct , followed past times reading articles together with watching broadcast TV:

bigresearch-blogger-media-that-trigger-online-search.jpg

Ethnic minorities are highly represented with bloggers:

  • 12.2 pct of bloggers are African American/Black (compared with 11.4 pct of the full general population)
  • 20 pct are Hispanic (vs. 14.8 percent).
  • 3.7 pct are Asian (vs. 2.0 percent).

White/Caucasians are 76.1 pct of all adults , but with those who weblog regularly or occasionally , only 69.7 pct are white.

Political Affiliation

Of all registered voters , 24.6 pct enjoin they regularly or occasionally blog. Of these:

  • 37.6 pct are Libertarians.
  • 26.9 pct are Democrats.
  • 25.7 pct are Independents.
  • 22.9 pct are Republicans.

"Bloggers are a various grouping together with non who yous would facial expression ," said Gary Drenik , President of BIGresearch. "This diverseness provides political bloggers with a forum to hash out issues or peradventure last influenced past times others , piece candidates convey an chance to accomplish interested voters."

About the survey: The Simultaneous Media Survey (SIMM 11) , from which this information is culled , polled xv ,727 participants. It is conducted bi-annually. H5N1 summary of the blogger-related findings are available via BIGresearch.